Race of Champions Series has a new look for 2004, to reflect Crown
Royal's primary sponsorship of the invitational race series. Drivers
are now issued a personalized Crown Royal IROC Series race car for
the length of the season. The new series debuted in Daytona, FL on
February 13, 2004 and will conclude on October 30 in Atlanta. "Be
a Champion. Drink Responsibly." is showcased on every car. Get
your 1:24 die-cast replicas commemorating this new look!